Jun 29, 2011

The Zeus Is Loose!

Back in early April, I produced a series of Broadcast and Viral spots for Scion's new tC Release Series.  The campaign was a collaboration between Hazel Films, ATTIK agency, Brewster Parsons, and Pistolera Post.  The shoot took place at Red Studios (formerly Ren Mar) in Hollywood, and stars a comedic, sports-car loving Zeus, aka "The God of Gods."  This week, the completed spots hit the air, following up a series of mockumentary behind the scenes pieces that were released as virals.  All can be seen at this link:

http://www.pitchengine.com/scion/scionannouncesnew%E2%80%98zeus%E2%80%99viralvideocampaigntopromotetcreleaseseries70/155202/