Oct 25, 2012

The "Voice" of the Kia

I'm currently in the midst of a 4 spot campaign for Kia's Sorento, Directed by Taj Stansberry.  The spots feature finalists from The Voice spending the day popping around LA with a lucky and enthusiastic fan..... rolling around of course in a brand new 2013 Kia Sorento.  Our crew has been keeping it in full gear with as many as 4 or 5 locations per day, ranging from the Hollywood Walk of Stars to the Venice Beach Basketball Courts to Los Feliz to the Sunset Strip.  The stories each feature personal stories and performance pieces from Jermaine Paul, Tony Lucca, Juilet Simms, and Dia Frampton and come to their close on the live stage of The Voice.